Comparing Super Bowl and Six Nations

This article discusses UK audience viewers' perceptions of the US Super Bowl and rugby Six Nations' television broadcasts, and considers the value of these events to advertisers and sponsors.

Comparing Super Bowl and Six Nations

Claire Carmichael and Nick SmithMEC

Using its Partnership Intelligence research tool, MEC has examined the different audiences for the Super Bowl and rugby's Six Nations

February and March host two key sporting events for the US and British public – the Super Bowl, which took place on 3rd February, and the Six Nations Rugby Championship, which runs from 2nd February to 16th March.

In the US, the Super Bowl is the most-watched sporting event each year. This year, the event drew 108.4 million viewers for US network CBS, the highest-ever audience for a...

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