Comparing 'green' and health charities

This article compares environmental and health charities, discussing how valuable partnerships with each are to brands.

Comparing 'green' and health charities

Claire CarmichaelMEC

Using its Partnership Intelligence research tool, MEC has examined the different perceptions of environmental and medical charities

As Scrooge learns in A Christmas Carol,Christmas is traditionally a time where we reach a little deeper into our pockets and give more to charities. However, in 2012, charitable donations in the UK fell by 20% – a result of consumers feeling the ongoing pinch of the recession. Despite this, the UK is still the fifth most altruistic nation globally (World Giving Index), and 55% of adults have donated to charity in a...

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