How Starbucks balances automated and human insights

This event report discusses how Starbucks, the coffee house chain, is balancing automated tools and more traditional forms of insights-gathering as it seeks to consistently improve the customer experience.

How Starbucks balances automated and human insights

Stephen WhitesideWarc

In any kind of retail environment, tending to customers' best interest is an implicit part of the full marketing experience.

Starbucks Corp. – with more than 20,000 coffeehouses around the world – needs to keep a keen eye on customer satisfaction as it serves up an estimated 10.5 million servings a day.

The simple truth is that it's enormously frustrating to stand in line for a cup of coffee. Consequently, consistently improving the customer experience is an integral part of the value proposition.

Automation is an important tool for...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands