Warc Trends: Toolkit 2014 - How to keep your brand ahead of the competition (Executive Summary)

This is the summary version of Warc's Toolkit 2014, produced in association with Deloitte, which highlights five challenges for 2014 and looks to the latest thinking, new research and real-life examples for ways to respond.

Warc Trends: Toolkit 2014 – How to keep your brand ahead of the competition (Executive Summary)

David TiltmanWarc

This is the summary version of Toolkit 2014, a Warc Trends Report. Download the full version.

Five ideas to take from this report

  1. Brands are rethinking 'digital'

    Big-name brands no longer see digital as a separate discipline, and are renewing their emphasis on core brand-building programmes. New strategic models are emerging that work across 'digital' and 'non-digital' channels.

  2. 'Shopper' merges with 'marketing'

    Fresh thinking on the path to purchase, including the role of emotion in the buying process, means...

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