Knorr: "What's For Dinner?"
Agency: Ariad Communications
Section I — Basic information
Business Results Period (Consecutive Months): Sept 2012 – June 2013 (latest Business Results)
Start of Advertising/Communication Effort: September 2012
Base Period as a Benchmark: September 2011 – June 2012
Section II — Situation analysis
a) Overall assessment
For 175 years, Knorr has shown home cooks around the world how much we love food. Our passion for crafting great tasting meals has earned Knorr a prominent place in family kitchens. Easy preparation and the unparalleled flavour of Knorr products – including Soups, Sauces, Seasonings, Bouillon,...