Toronto Jewish Film Festival
Agency: DDB CanadaClient: Toronto Jewish Film Festival
Section I — Basic information
Business Results Period (Consecutive Months): March 2013 - April 2013
Start of Advertising/Communication Effort: March 2013
Base Period as a Benchmark: Calendar 2012
Section II — Situation analysis
a) Overall assessment
When you think of the Toronto Jewish Film Festival, what comes to mind? Boring religious movies? Documentaries about the Holocaust? Well, you're not alone. Unfortunately, though the Toronto Jewish Film Festival had been running for over twenty years, it had an aging, almost exclusively Jewish, audience base...