Home Depot in Québec: 4 years of steady growth, c'est beau

This case study describes an integrated campaign in Quebec, Canada, by Home Depot, the home improvement retailer, which had a localised message.

Home Depot in Québec: 4 years of steady growth, c'est beau

Agency: CossetteClient: Home Depot

Section I — Basic information

Business Results Period (Consecutive Months): January 2008 to December 2012

Start of Advertising/Communication Effort: March 2008

Base Period as a Benchmark: Calendar 2008 to 2012

Section II — Situation analysis

a) Overall assessment

When Home Depot first entered the home improvement market in Quebec in 2000, the brand faced quite a few challenges.

Firstly, the competition was fierce: Rona, the market leader was already firmly established in the province with a 61-year head start...

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