Quebec City Public Transit Network (Réseau de transport de la capital RTC): Bus

This case study describes a campaign by Quebec City Public Transit Network (RTC), the transport company in Canada, to increase use of its buses.

Quebec City Public Transit Network (Réseau de transport de la capital RTC): Bus

Agency: lg2Client: Quebec City Public Transit Network (Réseau de transport de la capital RTC)

Section I — Basic information

Business Results Period (Consecutive Months): June 1st to Oct. 31st 2012

Start of Advertising/Communication Effort: June 1st

Base Period as a Benchmark: June 1st to Oct. 31st 2011

Section II — Situation analysis

a) Overall assessment

The Quebec City Public Transit Network (RTC) had to increase bus ridership in 2012.

The RTC was under pressure. It was confronted with an increase in...

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