Videotron: Pranked technicians
Agency: SID LEEClient: Videotron
Section I — Basic information
Business Results Period (Consecutive Months): May 2012 – August 2012
Start of Advertising/Communication Effort: May 15, 2012
Base Period as a Benchmark: Calendar 2012
Section II — Situation analysis
a) Overall assessment
The Canadian communications industry is growing significantly. Revenues have increased 3.3%, from $57.4 to $59.3 billion in 2011. This increase was mostly attributed to the telecommunications industry (+2.5%), which saw a steep increase in revenue from a boom in data services. It's important to keep in mind that the incredible...