Tourette Syndrome Foundation of Canada: "Surrender Your Say" Twitter campaign

This case study describes a social media campaign by Tourette Syndrome Foundation of Canada, a charitable organisation.

Tourette Syndrome Foundation of Canada: "Surrender Your Say" Twitter campaign

Agency: Saatchi & Saatchi CanadaClient: Tourette Syndrome Foundation of Canada

Section I — Basic information

Business Results Period (Consecutive Months): June 2013 - July 2013

Start of Advertising/Communication Effort: June 2013

Base Period as a Benchmark: Calendar 2013

Section II — Situation analysis

a) Overall assessment

Tourette Syndrome (TS) is a neurological disorder characterized by tics: involuntary, rapid, sudden movements or vocalizations that occur repeatedly in the same way. It is a complex, difficult disorder that manifests itself in many ways. But understanding of...

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