Trends Snapshot: The rise of mobile messaging apps

This Warc Trends Snapshot examines the use of mobile messaging apps, expected to have two billion users worldwide by the end of 2014, and discusses the implications and next steps for brands.

Trends Snapshot: The rise of mobile messaging apps

This Trend Snapshot includes:

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from Starbucks, Uniqlo and McDonald's, among others

  • What it means for brands: expert practitioner insight

  • What can we expect: where this trend might lead

  • Next steps: how to get involved

  • Further reading: where to find more on this subject

Trend overview

Mobile messaging apps have rapidly become a vibrant part of the digital ecosystem, with user numbers expectedto hit two billion worldwide by the...

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