Speed Read - Reshaping Retail

This Speed Read summarises 'Reshaping Retail', a book that suggests retailers need to address new technologies by becoming more consumer-centric.

Speed Read – Reshaping Retail

Natalie CumminsOptimedia

This Speed Read was originally published in Admap – January 2014 issue.

The rise of the smartphone has empowered consumers and the gap between retailers and consumers has widened. They can get reacquainted by returning almost to a local store model

The first edition of Reshaping Retail analyses how technology is changing the retail industry and why retailers must evolve their offering to meet the needs of today's empowered customer.

Central ideas and arguments

The retail industry is on the brink of a transformation powered by...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands