TV planning: The future of social TV

This article discusses the future of social TV, considering new technologies and emerging trends within a 'Technology, Behaviour, Data' (TBD) framework.

TV planning: The future of social TV

Paul ArmstrongDigital Orange Consulting

Social TV often falls short in matching technology to consumer needs. The success of Google Glass may be the key to the medium's future, argues Paul Armstrong of Digital Orange Consulting

With social media ad format spend equating to around £250 million of the £3 billion total digital adspend (Jan-June 2013, IAB) – a growth of 53% – it's easy to see why Social TV is increasingly getting people excited and nervous at the same time. What with the rise of binge viewing, streaming services like...

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