10 global trends for 2014

This article describes 10 global trends expected to shape the industry in 2014. The trends are: seeking guilt-free experiences, crowdshaped products and services, 'green' innovations from China, concern about data privacy, personal devices including features that 'care' for people, large companies moving focus out of the usual big cities, faster response times indicating quality, services that pre-empt consumer needs, flexibility in services, and national heritage becoming less important.

10 global trends for 2014

David MattinTrendwatching.com

From the rise of the Chinese 'green wave' to mobile technology, combining with an instant gratification mindset for faster consumer experiences, David Mattin of Trendwatching.com explains some of the trends that will emerge over the coming year

What is the key to success in an environment that is ever-more challenging for brands? An obsession with evolving consumer needs, desires and expectations – and with how brand communications can speak to and serve them.

As media business models implode and renew, audiences fragment, and digital continues to blur the...

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