Five most influential digital campaigns
Paul SpringerBuckinghamshire New University
What can be learnt from the game-changing digital campaigns of the past decade? Put digital at the core of comms activity and use challenging techniques, but don't let the technology dictate
June 2013 marked a watershed for digital campaigns in the creative advertising industry. Dumb Ways to Die, a YouTube clip and game app to promote rail safety, became the most-awarded campaign in the history of advertising's Cannes Lions Festival (32 Lions, five Grand Prix awards).
For the most part, the feats of pioneering digital campaigns have been...