Odeon: Premiere Club

This case study describes how ODEON, the UK cinema chain, used rewards to grow its loyalty scheme.

Odeon: Premiere Club

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The team

Claire Gostling, Sioned Davies.

How did the campaign make a difference?

The ODEON Premiere Club has 2.5 million members. This creative approach centres on delivering restaurant discounts, points that can buy food, drinks and tickets, and exclusive preview screenings. In the last 12 months membership has grown by 21.6%.

What details of the strategy make this a winning entry?

The ODEON Premiere Club expands members' experience and engagement by offering added value. The loyalty programme has five objectives: to deliver significant benefit to members; to increase engagement through web, email and social media; to...

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