Ardbeg Single Malt Whisky: Ardbog Day

This case study explains how Ardbeg, a whisky brand, created a new 'Ardbog Day' to increase sales.

Ardbeg Single Malt Whisky: Ardbog Day

Story UK

The team

Dave Mullen, Rebecca McFarland, Lynsey Thomson, Olivia Gavan, Suzi Harper, Ian Healy, Graham Robb, Olivia Donaldson.

Other contributors:

David Boni – Director/Photographer, Kirk Hendry – Director: Th1ng, Sarah Drummond – Producer, Wyoming – Digital back end build.

How did the campaign make a difference?

A global Ardbog Day brought the Ardbeg Committee together in 150 countries. The new Ardbog bottling sold out online in 48 hours. Ardbeg.comsaw a 50% uplift in traffic. 50 blogger articles reached over 250,000 whisky fans. 10,000 people attended the global events. Email open...

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