Freeview: Control the choir

This case study describes a campaign by Freeview, the UK digital television service, which promoted its additional paid products.

Freeview: Control the choir

Gekko

The team

Hanna Jones, Dan Todaro, Anita Walker, James Chambers, Shenelle Manwaring, Sarah Jones.

Other contributors:

Stand 2 – Stand builders, House PR – PR.

How did the campaign make a difference?

This Christmas-themed experience was the focal point for a wider integrated initiative driving advocacy and sales of Freeview+ enabled products. It complemented ATL activity with over 67,500 consumers engaged; 17,600 stayed in conversation for 2 minutes or more.

What details of the strategy make this a winning entry?

Following a successful Summer of Sport campaign earlier in 2012, Freeview embarked on another experiential...

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