The Royal Borough of Greenwich: Children's faces on shop shutters
OgilvyOne London
The team
Emma De La Fosse, Charlie Wilson, Tara Austin, Nicole Yershon, Jon Morgan, Mike Watson, Joseph Grigg, Daniel Bennett, Janet Hodgson.
Other contributors:
Aphra Kiely & Katz Kiely – Project Directors, Ogilvy Lab Partners, The Paintsmiths – Graffiti Artists.
How did the campaign make a difference?
Using the very shop shutters that had been torn up during the riots to carry a message of social cohesion inverted their meaning. A year on, antisocial behaviour has fallen by 18% in the surrounding area. The shutters remain untouched and...