The Guardian: #guardiancoffee

This case study describes how the Guardian newspaper opened a coffee shop in order to engage with technology enthusiasts and bring to life its 'open journalism' philosophy.

The Guardian: #guardiancoffee

Mohawk

The team

Simon Crosbie – Founding PartnerMark Doyle – Strategy PartnerTim Hunt – Marketing DirectorDavid Rendle – Digital PartnerNina Zimmermann – Creative Director and PartnerVerity Mitchell – Media ManagerJemima Kiss – Head of Technology Editorial

How did the campaign make a difference?

#guardiancoffee is a coffee shop like no other: the coffee's served by local artisans, the furniture with integrated iPads was laser-cut by digital furniture makers, and live data is relayed on the media wall. #guardiancoffee trended on Twitter within hours of...

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