WM Morrisons: Every penny matters

This case study describes a campaign by WM Morrisons, the British supermarket chain, which segmented its audience in order to improve its print special offer leaflets.

WM Morrisons: Every penny matters

Result Customer Communications

The team

Taj Sur – Senior Local Marketing ManagerLindsey Fowler – Tactical Advertising Manager, Broadcast & LeafletsMark Clysedale – Loyalty Campaign ManagerVicky Lindrea – Associate DirectorLucy Burns – Account ExecutiveCharly Kemp – Junior Account ExecutiveKerry Afxentiou – Board Account DirectorDaniel Shunn – Account ExecutiveGraham Grant – Senior CreativeRoss Caffell – Senior Creative ManagerJackie Donnelly – Leaflet Account Manager

How did the campaign make a difference?

With unique, disruptive creative designed to...

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