Kuoni holidays
DigitasLBi
The team
Colin Philip, Anneli Ritari, Tom Mangione, Gavin Gordon-Rodgers, Gemma Butler, Mark Fleming.
How did the campaign make a difference?
A highly creative, multi-signal search approach with creative inspired by Kuoni's beautiful destinations and premium offering smashed targets. Organic traffic increased by 40%, with 37% growth in social referrals. Organic search became Kuoni's biggest digital channel, accounting for 67.3% of revenue – up from 50% in 2012.
What details of the strategy make this a winning entry?
The considerable challenge was to increase market share and organic traffic by 15% year on year, through organic search...