Merial: Playful pets

This case study describes a social media campaign in the UK by Merial, the pet healthcare company, which used original content to engage with pet owners.

Merial: Playful pets

balloon dog / Instinct PR

The team

Cordell Burke, Caroline Hardy, Ben Sturgess, Ben Wilson, Scott Deakin, Louise Yallop, Eleanor Green, Rene Van Dop, Ben Graves, Rob Hines, Juliet Price, Ginny Corfield.

How did the campaign make a difference?

This campaign used an understanding of the joy animals bring and a desire to improve their welfare. In just over a month celebrity tweets reached an audience of more than 543,900. The microsite received over 30,700 visits; charities' Facebook pages were inundated with support; and Merial gained 4,399 useable addresses.

What details of the strategy make this a...

WARC subscribers can sign in to keep reading

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands