blinkbox to the rescue

This case study describes a campaign in the UK by blinkbox, the online video on demand provider owned by Tesco, which targeted low frequency users.

blinkbox to the rescue

Karmarama

The team

Sid McGrath – Senior Planning PartnerRob Turner – Creative DirectorDave Westland – Creative DirectorMatt Sadler – Senior PlannerTess Cannon – Account DirectorAlex Gibson – Account ManagerKatie Bassett – Account ExecutiveMays Al-Ali – ProducerDave Buonaguidi – Executive Creative Director

Other contributor

RSA – Production company

How did the campaign make a difference?

This campaign railed against the accepted principles of the category, leveraging insights from the family target audience. Whenever entertainment peril struck, blinkbox came to...

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