Kern & Sohn: After the gnome experiment
OgilvyOne London
The team
Emma De La Fosse, Charlie Wilson, Malcolm Malcolm Pryce, James Nester, Graham Jenks, Steve O'Leary, George Damerum, Hiten Bhatt.
How did the campaign make a difference?
The Gnome Experiment's epic journey was almost complete. The gnome's papers have sparked over 1,000 new requests to weigh the gnome, over 7,000 visits to gnomeexperiment.com, a 27% surge in visits to kern-sohn.com and an ROI of over 5,000%.
What details of the strategy make this a winning entry?
In 2012 a set of Kern & Sohn precision scales...