MSD: Univadis

This case study describes a campaign by MSD, the pharmaceuticals company, which promoted its online information service to 2.1 million healthcare professionals across 40 countries in print and digital ads.

MSD: Univadis

Creator

The team

Fabrice Valay, Franck Mayet, Sandrine Veillet, Toby Beaumont, Nathan Sukkar, Nico Friis, Kayleigh Gregory, Russell Carter, Avani Bharwad.

Other contributor:

Kaliop Interactive Média – Build of website.

How did the campaign make a difference?

This was a strategic global eCRM programme to sign up, engage and maintain engagement with 2.1 million healthcare professionals in 40 countries. It drove 126 million business-to-business (B2B) engagements per year for MSD, the world's second largest pharmaceutical organisation.

What details of the strategy make this a winning entry?

Univadis is a comprehensive online medical portal for healthcare professionals (HCPs). MSD...

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