Yorkshire Water: No fat down sinks!
Jaywing
The team
Fran Kay, Debbie Donovan, Gavin Shore, Nic Hearnshaw, Jo Mayers, Mark Newman, Steve Doyle, Aimee Laycock, Wendy Berriman.
Other contributors:
Alchemy Media – Media buyer, Spellman Walker Limited – Print of door drop, Periscope Limited – Pre and post research.
How did the campaign make a difference?
This campaign contributed towards a change in customer behaviour by increasing awareness of internal flooding risks. This contributed to a reduction of 12% in internal flooding incidents, helping Yorkshire Water meet its regulatory target of fewer than 423 reported incidents for the year.