Barclaycard: Pass the lolly

This case study describes a campaign in the UK by Barclaycard, the credit card company, across digital channels with a time-limited special offer.

Barclaycard: Pass the lolly

iris

The team

Alex Naylor, Paul Alexander, Daniel Sector, Ruth Pignal-Jacquard, Tiffany Watson, Claire Redhead.

Other contributors:

Iris – Creative agency, Maxus – Media agency.

How did the campaign make a difference?

Multiple channels showed that Barclaycard's deals were the very best in the market; an ice lolly creative adapted to make best use of each channel, and 75,286 new accounts were created.

What details of the strategy make this a winning entry?

The market is awash with card offers, so how will potential customers know what will give them the best value? A range of...

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