Barclaycard: Pass the lolly
iris
The team
Alex Naylor, Paul Alexander, Daniel Sector, Ruth Pignal-Jacquard, Tiffany Watson, Claire Redhead.
Other contributors:
Iris – Creative agency, Maxus – Media agency.
How did the campaign make a difference?
Multiple channels showed that Barclaycard's deals were the very best in the market; an ice lolly creative adapted to make best use of each channel, and 75,286 new accounts were created.
What details of the strategy make this a winning entry?
The market is awash with card offers, so how will potential customers know what will give them the best value? A range of...