Sainsbury's: What will you turn your Nectar points into?

This case study describes a campaign by Sainsbury's, the supermarket, targeting families in the UK, which made it easier to redeem loyalty card points as high value rewards.

Sainsbury's: What will you turn your Nectar points into?

TMW

The team

Helen Hunter, Victoria Redfern, Helen McGrath, Premal Patel, Samantha Kemp, Donna Orman, Holly Pedersen, Kate Wheaton, Melanie Schouw, Lindsay Boyd, Jack Verlander, Jasmine McCorry, Tom Harman, George Bell, Matt Strawson.

How did the campaign make a difference?

This campaign proved that redeeming Nectar points for something completely different was easy and much more emotionally and financially rewarding, reigniting customer enthusiasm and driving deeper engagement with Nectar. The campaign generated a level of engagement never before achieved in Nectar's long history.

What details of the strategy make this a...

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