IBM: Social analytics at Wimbledon

This case study describes how IBM, the technology and business services company, used sponsorship of the Wimbledon tennis tournament to promote a social media sentiment tracking product to a C-suite audience.

IBM: Social analytics at Wimbledon

OgilvyOne London

The team

Charlie Wilson, Emma De La Fosse, Nina Mynk, Samantha Hagans, Emma Paola de Haas Garcia, Georgia Bradley, Anthoula Nolan, Giles Winser, Elaine Lee, Janet Berry, Lorenzo Spadoni, Pavlos Themistocleous, Hiten Bhatt, Nicole Yershon, Emmanuel Davis, David Dunhill, Sam Seddon, Daniel Gomes, Ben Loach, Rosemary Brown.

Other contributors:

NetCommunities – Media Partner, 3D Print Show – 3D Printing Partner.

How did the campaign make a difference?

IBM added social tracking to Wimbledon analytics this year; this campaign proved how it helps businesses make smarter decisions. One hundred and forty eight C-suite executives...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands