Land Rover: Live drive

This case study describes a campaign by Land Rover Sport, the car brand, which included celebrity endorsement at a live launch event.

Land Rover: Live drive

OgilvyOne London

The team

Charlie Wilson, Emma De La Fosse, Pavlos Themistocleous, Katherine Francis, David Hofmeyr, Michael Cooper, Daniela Badalan, Nick Brackenbury, Amanda Jackson, Cat Hurst, Omar Bakshi.

Other contributors:

Imagination – PR Event, Tag – Production, Cogent – Localisation.

How did the campaign make a difference?

The Range Rover Sport audience thrive on exclusive experiences. A microsite and social media programme gave potential buyers exclusive digital content like no other. With a target of 20,000 cumulative pre-sales by 2014, almost 50% of that figure has already been achieved.

What details of the strategy make this...

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