Trends Snapshot: The future of native advertising

This article discusses how native advertising is evolving, including challenges, examples from brands, how it relates to other trends, and guidelines for using it.

Trends Snapshot: The future of native advertising

This Trends Snapshot includes:

  • Trend overview: what it is and why it's important

  • Brands ahead of the curve: examples from Volkswagen, Virgin Mobile USA and Smart

  • What can we expect: where this trend might lead

  • What it means for brands: expert insight from Lee Baker of Respond and Christine Fleming of Demand Media

  • Next steps: how to get involved

  • Further reading: where to find more on this subject

Trend overview

Native advertising is one of the hottest topics in marketing.

A term for the paid placement...

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