Turns out the innocent shepherd brought a gun to a knife fight

John Kearon

This article discusses the nature of advantage and disadvantage in marketing, arguing that sometimes the opportunity or advantage can be opposite to that which is presumed.

Turns out the innocent shepherd brought a gun to a knife fight

John KearonBrainJuicer

John Kearon enjoys the contrarian wisdom with insights for entrepreneurs and marketers in Malcolm Gladwell's latest collection.

Everyone loves an underdog. David and Goliath: Underdogs, Misfits and the Art of Battling Giants is classic Malcolm Gladwell. It's full of clever contrarian wisdom told through compelling stories of interesting people's lives, interwoven with 'now we know differently' scientific evidence.

In the book's opening, Gladwell turns on its head the classic story of the diminutive, unprotected and almost unarmed David triumphing against all the odds...

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