The new rules for shopping
Lloyd Burdett and Steve MaderThe Futures Company and Kantar Retail
In a major report on The Future Shopper, The Futures Company collaborated with Kantar Retail to tell the story of how shoppers, and shopping, are changing. This story is about how trends in economics, technology, society and values are combining to create a new shopper landscape. Together, these are creating new rules for retail. Lloyd Burdett and Steve Mader summarise the new principles.
The first headline change we are seeing in shopping trends is the shift from 'e-commerce'...