A recipe for better client-agency relationships

This article discusses the relationships between clients and agencies, whereby clients tend to have a longer term brand building priority, and agencies tend to focus on shorter term success.

A recipe for better client-agency relationships

Paul Bainsfair and Professor Julie HayIPA and Psychological Intelligence

As part of IPA President Ian Priest's ADAPT agenda, the IPA held the first Adaptathon on 3rd October. Over 170 cross-industry delegates gathered to debate how agencies and clients could collaborate better, end wasteful ways of working and produce more effective advertising. Here Paul Bainsfair (IPA) and Professor Julie Hay (training consultant) summarise the outcome.

Earlier this year the IPA published a report The Long and the Short of it,the key findings of which were reported in the September issue...

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