Digital insights from 1975

This article examines the role and meaning of 'digital' in marketing, arguing that digital is tempting for its measurable results, but cannot replace offline advertising in building longer term loyalty.

Digital insights from 1975

Jeremy Bullmore

What are the strengths and weaknesses of digital advertising? Jeremy Bullmore looks back 38 years to explain

One of the great strokes of luck in my life was working with Stephen King. He had an astonishing ability to cut through the chunter and see things with a simplicity and clarity that made it possible to understand not only what the issue really was but also how to do something practical about it.

For the past 10 years or so, I've been puzzling about this unsatisfactory word 'digital' – and since his...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands