How the Australian Broadcasting Corporation is taking to tablets and smartphones

This event report addresses how the Australian Broadcasting Corporation is innovating on tablets and smartphones.

How the Australian Broadcasting Corporation is taking to tablets and smartphones

Andrea Sophocleous

By the admission of its own director of innovation, the Australian Broadcasting Corporation – also known as the ABC – is often a "disjointed" organisation, with separate TV, radio and print assets that do not work cohesively together.

Yet it has also led the way in developing a "seamless" news app for iOS and Android devices, offering users the ability to view radio and television content, including live streams of ABC News 24, as well as to see upcoming programs on its ABC 1, 2, and 3...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands