Wagner Big Pizza: Moto Cross Pizza Delivery

This case study describes how Wagner Big Pizza, the Dutch frozen pizza company, used sponsorship of a moto cross event to promote the product.

Wagner Big Pizza: Moto Cross Pizza Delivery

Publicis

Background

Wagner Big Pizza is one of the main sponsors of the Zwarte (Black) Cross Festival The Netherlands. With 150.000 visitors this is the largest moto cycle cross event Europe.

Objective of the campaign was to activate this sponsorship to create awareness and involvement with the Wagner Big Pizza brand. Therefore, the brand was linked to the core of the festival: motocross dirt bikes. 'Moto Cross Pizza Delivery-team' was created; visitors could have their Wagner Big Pizza delivered by Moto Cross dirt bikes in front of their tents at the festival camp...

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