IBM: Aurora's Idea

This case study describes how IBM, the multinational technology company, used a creative stunt in a campaign in the Netherlands with a low budget.

IBM: Aurora's Idea

Ogilvy & Mather Amsterdam

Background

With solutions for today's challenges in traffic, energy and safety, IBM is striving towards a 'Smarter Planet' to make our world work better; a vision that goes beyond a mere business proposition.

IBM wanted to get this vision across to leaders in business and government in the Netherlands that see IBM primarily as an IT supplier. But due to a limited communications budget, IBM can't use mass media. To open doors towards collaborating with organisations on innovative solutions it was important to communicate the message in a simple and compelling way. Not...

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