IBM: Aurora's Idea
Ogilvy & Mather Amsterdam
Background
With solutions for today's challenges in traffic, energy and safety, IBM is striving towards a 'Smarter Planet' to make our world work better; a vision that goes beyond a mere business proposition.
IBM wanted to get this vision across to leaders in business and government in the Netherlands that see IBM primarily as an IT supplier. But due to a limited communications budget, IBM can't use mass media. To open doors towards collaborating with organisations on innovative solutions it was important to communicate the message in a simple and compelling way. Not...