Warc Trends: The Content Revolution - Find the right content strategy for your brand

The Content Revolution looks at key trends in content marketing, with a focus on how brands are using digital content formats.
It includes insight into why content is popular, and how brands are using it; analysis of three types of content strategy, and how they fit with a brand's other marketing activity; a focus on social and video content; and case studies that show how content has been used effectively by brands. The brands featured in the report include Nike, the sportswear retailer, Audi, the automotive marque, Dos Equis, the beer brand, and AT&T, the telecommunications company....

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