Money Advice Service: Money lives – a behavioural understanding of financial capability
Guy Shone, Vanessa Hill, Oliver Sweet, Suzanne Hall, Ella Fryer-Smith, Katrina Leary, Ivo Vlaev and Anthony ElliotMoney Advice Service, Ipsos MORI, Imperial College and Fairbanking Foundation
Summary
The Money Advice Service (MAS), responsible for increasing financial capability in the UK, commissioned Ipsos MORI & behavioural scientists to understand what financial capability means as part of the lived experience. This was the biggest public sector ethnography study ever conducted directly to influence policy; conducting longitudinal ethnography with 72 different households across the UK, visiting four times over the...