Shopper IQ

This article describes a shopper insights quantitative study run in the UK, which used an online panel to increase its scale.

Shopper IQ

Roger Jackson, Christian Dubreuil and Emma ShawAdvantage Group and Research Now

Summary

Shopper IQ is a syndicated Shopper Insights study, run in the UK obtaining 76,000 completes over a 12 week period. This study has run for three years, and Shopper IQ would not exist without the scale of online access panels – we can interview respondents within two days of their shop.

RN and Advantage Group have worked closely together to carefully design a data collection vehicle to capture granular data at an individual product level to deliver micro-insights for clear, focused decision making. This is...

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