Tram passenger survey
Richard Sheldrake, Greg Berry, Ian Wright and Keith BaileyPRS and Passenger Focus
Summary
Passenger Focus collaborated with BDRC Group and, in particular, its data collection company, Perspective Research Services (PRS), on a study among tram passengers.
Evidence was required to inform Passenger Focus's strategy regarding the establishment of a national Tram Passenger Survey (TPS). There was a secondary objective of testing alternative data collection methodologies.
Although a pilot study, project analysis led to the encouraging conclusion that a mixed mode approach could provide a balanced compromise more reflective of the overall passenger universe than a single...