BBC stream

This article describes how the BBC, the UK broadcaster, developed a digital analytics system that allows easier access and visualisation of data.

BBC stream

BBC Marketing & Audiences

Summary

In an increasingly on demand media world, where audiences can get virtually instant access to whatever information they want online, we believed our delivery of digital audience data to BBC programme and content makers simply wasn't keeping pace. BBC Stream was the answer.

We partnered a leading data visualization specialist with a technical development agency and took an agile, user-centred approach to product development. The result is BBC Stream, an online dashboard that automatically takes data from the BBC's digital analytics system, creates visualizations and makes them available to anyone that works at...

Not a subscriber?

Schedule your live demo with our team today

WARC helps you to plan, create and deliver more effective marketing

  • Prove your case and back-up your idea

  • Get expert guidance on strategic challenges

  • Tackle current and emerging marketing themes

We’re long-term subscribers to WARC and it’s a tool we use extensively. We use it to source case studies and best practice for the purposes of internal training, as well as for putting persuasive cases to clients. In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles with numerous case studies sourced from WARC. It helped bring what could have been a relatively dry deck to life with recognisable brand successes from across a broad number of categories. It’s incredibly efficient to have such a wealth of insight in one place.

Insights Team
Bray Leino

You’re in good company

We work with 80% of Forbes' most valuable brands* and 80% of the world's top top-of-the-class agencies.

* Top 10 brands