Simpler, clearer, fairer: How consumer research and insight has shaped Ofgem’s retail market review

Rachel Salter

This article describes research by Ofgem, the UK government's energy regulation agency, to review competition in the energy market and understand how information for consumers could be made clearer.

Simpler, clearer, fairer: How consumer research and insight has shaped Ofgem's retail market review

Rachel SalterOfgem

Summary

Ofgem has spent almost three years developing a major package of regulation to make the energy market simpler, clearer and fairer for consumers. Developed against a backdrop of exceptional political scrutiny, the Retail Market Review (RMR) represents the most significant intervention in the energy retail market since the sector was opened up to competition over a decade ago.

Insight has been applied iteratively at every stage of the policy cycle, and has had a genuine impact on the proposals that have evolved...

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