The new mainstream consumer
Adam Chmielowski and Annie AuerbachFlamingo Cultural Intelligence
Social and cultural change is causing consumers to bypass established institutions in favour of start-ups, to invent their own solutions and to expect a fair return from brands in exchange for their attention.
It seems as if there are 'game-changers' everywhere we look: whether they are revolutionary technologies, radical entrepreneurs or breakthrough business models. However, what if in this hyper-connected and turbulent world, it was people rather than businesses who were changing the game? And that in an era where the vision of the future is more limited...