Trendwatch: Mychiatry

This article explains the trend of 'mychiatry': the use of new digital tools that allow the individual to track and improve mental wellbeing.

Trendwatch: Mychiatry

David MattinTrendwatching.com

Before you step out of the information maelstrom for a few, precious microseconds over the holidays, your thoughts have, no doubt, turned to the year ahead. What will 2014 hold for the ever-changing consumer desires, mindsets and behaviours, and how will brands respond in an attention marketplace that is evermore fractured and challenging?

To fill in one piece of the 2014 jigsaw as we see it, here is one, actionable trend from our current Trend Briefing: '7 Consumer Trends to Run With in 2014'. Across the next 12 months, we'll see rising numbers of consumers...

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