Four Indian brands profiting by doing good

This article describes how in contrast to many corporate social responsibility (CSR) programs which make social good secondary to profit making, some Indian companies are making social good their central mission, and experiencing business success.

Four Indian brands profiting by doing good

John Davidson

Read all of the essays on CSR in India and related case studies on the Brands and Sustainability in India page

Doing social good and not just making money is an issue all brands today must face, none more so than in a country like India.

The developing might of India – with its more than 1.2 billion people, massive geographical size and gigantic gap between the haves and have nots – is something that looms large in the minds of global brands. India is a market that...

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