What beauty means to Asian consumers: Learnings from Unilever

Low Lai Chow

This event reports discusses research by Unilever into female perceptions of beauty across Asia. It found that attitudes vary greatly by country.

What beauty means to Asian consumers: Learnings from Unilever

Low Lai Chow

When Unilever engaged the Institute on Asian Consumer Insight (ACI) to look into how shoppers across the region understood the concept of beauty, the fast-moving consumer goods giant soon learned not to be seduced by superficial similarities.

"We realised there are many concepts of Asian beauty rather than 'Asian beauty,'" said B V Pradeep, Unilever's vice president of consumer and market insight for Asia, Africa, the Middle East, Russia and Latin America, while speaking at the Asia Business Summit, held in Singapore in October 2013.

"We also...

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